Important notice to customers — product packaging changesLearn More


From August 2018, customers will notice our rebranded food packaging start to appear on shelf in all major stockists.

  • CURRENT Packaging
  • new Packaging

We are excited to announce our new packaging will start to appear on shelf from August 2018. This transition to new packaging will occur over a number of months. During this time there will be a mix of current and new packaging on shelf.

There are no major changes to these products, in some instances there is a small name change or slight recipe improvement, see below for the full details.

Products purchased via the website will be delivered to customers in our old packaging until the end of October. From November, products ordered from the website will be delivered in the new packaging.

Please note, our Infant Formula packaging will not be rebranded until later in 2019.

For any questions, connect with our team of accredited practising Dietitians on +61 3 6332 9200

Product name changes

  • Cereal Name Changes
  • CURRENT Packaging Organic Baby Rice
  • NEW Packaging Organic Rice with Prebiotic (GOS) Note: Our Baby Rice recipe has been upgraded to now include GOS Prebiotic
  • CURRENT Packaging Organic Vanilla Rice Custard
  • NEW Packaging Organic Milk & Vanilla Baby Rice
  • CURRENT Packaging Organic Apple & Cinnamon Porridge
  • NEW Packaging Organic Apple & Cinnamon Baby Porridge
  • Ready To Serve Name Changes
  • CURRENT Packaging Organic Banana, Pear & Mango
  • New Packaging Organic Banana, Pear, Apple & Mango
  • CURRENT Packaging Organic Mango, Blueberry & Apple
  • New Packaging Organic Blueberry, Mango & Apple
  • CURRENT Packaging Organic Peach & Apple
  • New Packaging Organic Grape, Apple & Peach
  • CURRENT Packaging Organic Pumpkin & Tomato Risotto
  • New Packaging Organic Pumpkin, Sweet Potato & Tomato
  • CURRENT Packaging Organic Broccoli, Beef & Brown Rice
  • New Packaging Organic Beef & Vegetables
  • Note: We have also upgraded some of our RTS recipes to remove added sugars and to remove some of the more complex ingredients that are not required for young children such as Tamari.
  • CURRENT Packaging Organic Milk Rusks Toothiepegs
  • New Packaging Organic Milk Rusks
Home/Nutrition & Recipes/Articles/The Power of Play: How Kids Learn by Having Fun

The Power of Play: How Kids Learn by Having Fun


They say play is the work of children – and it’s… TRUE! Through play, kids get to explore the world, interact with others and learn how their bodies work.

Kids Need Different Types of Play

While play remains a vital role in raising well-rounded children, different types of play are needed to fully engage a child’s emotional, physical, cognitive, social and intellectual development. In general, children’s play activities can take two different forms: structured play and unstructured play

Structured play

    Structured play is also known as goal-oriented play. It is often led by an adult providing direction for the child to complete a task or learn a new skill. This form of play activity is important to enhance a child’s development and learning abilities as it can improve their cognitive skills, problem-solving skills and encourage resilience.

    Some popular examples of structured plays include:

    • Board games
    • Puzzle
    • Following directions to assemble toys or Lego
    • Playing instruments

    Unstructured play

      Unstructured play means free play with no rules & no boundaries! It is child-led and child-directed, simply letting kids be kids. Children can be as creative as they like and do what interests them – painting on blank paper, dressing up, or exploring the backyards. With the freedom to play, your child can develop essential qualities such as creativity, imagination and independent thinking.

      To help children get the most out of their playtime, it is crucial to find a balance between structured and unstructured activities. Toddlers should spend at least one hour for free play and 30 minutes engaging in structured play every day.

      As a matter of fact, playing is more than just fun and games! Check out the benefits of penciling in enough play for your child.

      Why is Play Important for Children?

      • Why is Play Important for Children?

      Playing that involves physical activities such as crawling and running helps keep your children fit and healthy. It also helps children hone their coordination, motor skills, strength and endurance.


      • Allows children to manage their emotions

      During play, kids learn to cope with strong emotions like excitement, fear, anger and frustration. These experiences can help them control negative emotions, reduce impulsive behaviour and learn ways of reacting to other unknown situations. Plus, play encourages kids to explore in a safe environment so that they become more willing to take challenges!


      • Fosters brain development

      When kids explore the world by using their natural curiosity, their cognitive skills such as thinking, remembering, reasoning, learning and paying attention are all being developed.

      • Builds interaction and communication skills

      Children learn how to interact with adults and peers during playtime, verbally and non-verbally. Through play, children can practice language skills and increase vocabulary as they are being exposed to new words. It also teaches them about sharing, cooperating, helping, turn-taking and solving problems!

          The positive effects of play on children are far-reaching and it doesn’t need to be fancy! All your child need is just a space and time to go beyond their little world and use their imaginations. That’s the genius of play!

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              Important Notice to Parents and Guardians

              • Breast milk is the best for babies. The World Health Organisation recommends exclusive breastfeeding for the first six months of life. Unnecessary introduction of bottle feeding or other food and drinks will have a negative impact on breastfeeding. After six months of age, infants should receive age-appropriate foods while breastfeeding continues for up to two years of age or beyond. Consult your doctor before deciding to use infant formula or if you have difficulty breastfeeding.