Important notice to customers — product packaging changesLearn More


From August 2018, customers will notice our rebranded food packaging start to appear on shelf in all major stockists.

  • CURRENT Packaging
  • new Packaging

We are excited to announce our new packaging will start to appear on shelf from August 2018. This transition to new packaging will occur over a number of months. During this time there will be a mix of current and new packaging on shelf.

There are no major changes to these products, in some instances there is a small name change or slight recipe improvement, see below for the full details.

Products purchased via the website will be delivered to customers in our old packaging until the end of October. From November, products ordered from the website will be delivered in the new packaging.

Please note, our Infant Formula packaging will not be rebranded until later in 2019.

For any questions, connect with our team of accredited practising Dietitians on +61 3 6332 9200

Product name changes

  • Cereal Name Changes
  • CURRENT Packaging Organic Baby Rice
  • NEW Packaging Organic Rice with Prebiotic (GOS) Note: Our Baby Rice recipe has been upgraded to now include GOS Prebiotic
  • CURRENT Packaging Organic Vanilla Rice Custard
  • NEW Packaging Organic Milk & Vanilla Baby Rice
  • CURRENT Packaging Organic Apple & Cinnamon Porridge
  • NEW Packaging Organic Apple & Cinnamon Baby Porridge
  • Ready To Serve Name Changes
  • CURRENT Packaging Organic Banana, Pear & Mango
  • New Packaging Organic Banana, Pear, Apple & Mango
  • CURRENT Packaging Organic Mango, Blueberry & Apple
  • New Packaging Organic Blueberry, Mango & Apple
  • CURRENT Packaging Organic Peach & Apple
  • New Packaging Organic Grape, Apple & Peach
  • CURRENT Packaging Organic Pumpkin & Tomato Risotto
  • New Packaging Organic Pumpkin, Sweet Potato & Tomato
  • CURRENT Packaging Organic Broccoli, Beef & Brown Rice
  • New Packaging Organic Beef & Vegetables
  • Note: We have also upgraded some of our RTS recipes to remove added sugars and to remove some of the more complex ingredients that are not required for young children such as Tamari.
  • CURRENT Packaging Organic Milk Rusks Toothiepegs
  • New Packaging Organic Milk Rusks

The World Health Organisation recommends that breastfeeding is best for your baby.

Having a balanced diet when breastfeeding is also important. Baby formulas should only be used after you’ve sought advice from a doctor or health practitioner.

A decision not to breastfeed can be difficult to reverse and introducing partial bottle feeding may reduce the supply of breast milk. It is also wise to consider the cost of infant formula.

If you use infant formula, all preparation and feeding instructions must be followed as per the manufacturer’s instructions. This is important for your baby’s health.

Formula & Milk Drinks

1.There have been changes to the packaging of your Formulas and Toddler Milk Drink. Has there been a reformulation?

At Bellamy’s Organic we continually review our products to ensure they reflect industry best practice and expert nutritional advice.  As a result, we are pleased to announce,

  • Our Step 3 Equispire Toddler Milk Drink also has the addition of DHA to its formulation, whilst still providing 16 essential vitamins and minerals to support good health.
  • Our Step 3 Equispire Toddler Milk Drink is all still made from certified organic cow’s milk, blended with the essential compositional requirements including vitamins and minerals as set by Food Standards Australia New Zealand (FSANZ).

Please CLICK HERE for further details

2.What changes have been made to the formula and milk drink packaging?

Step 3 Equispire Toddler Milk Drink

  • A new Bellamy’s Organic branded logo
  • New Country of Origin Labelling which highlights that our products are Australian Made, and includes the percentage of ingredients derived from Australia
  • Two Organic certification logos from Australian Certified Organic (ACO) and The National Association for Sustainable Agriculture in Australia (NASAA)
  • New photography and colour palette
  • New Nutrition Information Panel (NIP) to accommodate for the new formulation
  • A new Certified Organic, Australian Made logo on the front of the tin
  • Inclusion of five statements about the features of organic milk  
  • Four clear preparation guidelines

Please CLICK HERE for further details

3.Does your formula contain the key nutrients required for an infant up to 12 months of age?

Yes! All infant formulas in Australia must comply with a strict recipe as dictated by the Food Standards Australia New Zealand (FSANZ) and must meet all the complete nutritional needs of babies for the first 12 months of their lives. Our formulas meet these standards and we pride ourselves in the quality of the products we create.

4.Palm oil has been used in your formula. Where is this sourced?

We only use certified organic palm oil from sustainable sources in our infant formulas.  Our palm oil is from South America and is from the only company in the world that has a vertically integrated palm oil production system from seeding to farming, harvesting, mechanical pressing, and physical refinery and finally making of products including the palm oil. The palm tree plantation is committed to improve the living conditions of the local communities and is sponsoring the development of an additional 2,000 hectares owned by cooperatives of small farmers. This is an important project of great social impact in the region and part of their commitment to organic farming practices. We use palm oil in our infant formulas, which help to provide the correct fatty acid composition.  Palm Oil is used to supply palmitic acid.  Palmitic acid is a fatty acid which occurs in significant levels in breast milk and palm oil is the best source for supplying this fatty acid to formula. We choose palm oil over other oils, because of its high quality, health conscious food processes and it does not contain excessive amounts of trans-fats derived from hydrogenation like in animal fats. Our palm oil is not sourced from Indonesian rainforest and does not have any impact on orangutans.

5.Can I receive samples or smaller sizes of your formula or milk drink?

The World Health Organisation recommends that breastmilk is best for your baby. The introduction of infant milk formula can be hard to reverse and should only be used after advice from a doctor or health practitioner is sought. In recognition of this, Bellamy’s does not provide formula samples.

6.Do your formula & milk drink tins contain Bisphenol A (BPA)?

Our tins, lids and scoops are all BPA free, and recyclable.

Country of Origin Labelling (CoOL)

1.How do you read the new Country of Origin Labelling on your formula, milk drink and food products?

All products manufactured by Bellamy’s Organic from July 1, 2018, will contain a standardised Country of Origin logo which satisfies Government Labelling requirements whereby the average percentage of Australian ingredients used in that product will be visible. This will be positioned close to the nutrition information panel on all our product ranges. All Bellamy’s Organic products are proudly Made in Australia and therefore this will feature on each of our CoOL logos on pack.

2.Why don’t you source all your ingredients from Australia?

We have a commitment to source the purest ingredients to make our Bellamy’s Organic products and where possible we endeavour to source these ingredients within Australia and Australia is always our first choice. However, sometimes we cannot source enough organic ingredients from Australia that meet our strict requirements, or some ingredients may not be available in Australia due to our climate (e.g. drought and flood). Any imported ingredients we use go through our stringent quality procedures and are certified organic and approved by NASAA (National Association for Sustainable Agriculture in Australia) and ACO (Australian Certified Organic), which is Australia’s principal certifying bodies for organic and biodynamic produce. All our products undergo testing to ensure our products meet stringent food safety and quality requirements and we do not release any product until all of these tests have satisfactorily met these requirements.

100% of our fresh milk is sourced from certified organic farms in Australia.

3.Where can I find out more information about the origin of ingredients in my formula, milk drink or food products?

Please contact our Customer Service Hotline on 1800 010 460, phone +61 3 6332 9200 or email

Important Notice to Parents and Guardians

  • Breast milk is the best for babies. The World Health Organisation recommends exclusive breastfeeding for the first six months of life. Unnecessary introduction of bottle feeding or other food and drinks will have a negative impact on breastfeeding. After six months of age, infants should receive age-appropriate foods while breastfeeding continues for up to two years of age or beyond. Consult your doctor before deciding to use infant formula or if you have difficulty breastfeeding.