Important notice to customers — product packaging changesLearn More
NEW FOOD PACKAGING IN STORE NOW
From August 2018, customers will notice our rebranded food packaging start to appear on shelf in all major stockists.
We are excited to announce our new packaging will start to appear on shelf from August 2018. This transition to new packaging will occur over a number of months. During this time there will be a mix of current and new packaging on shelf.
There are no major changes to these products, in some instances there is a small name change or slight recipe improvement, see below for the full details.
Products purchased via the website will be delivered to customers in our old packaging until the end of October. From November, products ordered from the website will be delivered in the new packaging.
Please note, our Infant Formula packaging will not be rebranded until later in 2019.
For any questions, connect with our team of accredited practising Dietitians on +61 3 6332 9200
Product name changes
There are numerous benefits of breast feeding, in particular the many health benefits for your baby. However many women struggle to find a diet that helps them produce enough milk and maintain their energy levels. Ideally a balanced diet includes healthy grains, fruit & vegetables, protein and dairy – though every mother’s dietary needs will vary.
Even in countries where food is scarce, breastfed babies are able to thrive. Deficiencies in nutrients, such as iodine and vitamin B12, may affect breast milk, but the main focus of your diet now should be fulfilling your own nutritional needs. Your body will usually cope with the demands of breastfeeding by increasing your appetite, using nutrients more efficiently, drawing on the fat stores laid down in pregnancy, and reducing the amount of energy you use.
For women on a typical Australian diet, the main nutrients you should focus on are iodine, calcium and iron. The National Health and Medical Research Council (NHMRC) recommends that breastfeeding women should take an iodine supplement of 150 micrograms (μg) each day. Breastfeeding mothers also need to keep up their calcium levels. When your body isn’t getting enough calcium from your diet it will draw on the supplies from your bones which can put you at risk of osteoporosis later in life. It is also important for you to build up your iron levels, which may have been depleted during pregnancy. One early sign that you may be low in iron is if you feel fit walking on flat ground but tire quickly on inclines.
Last year the NHMRC set out some healthy eating guidelines for breastfeeding women. One thing you’ll notice with a new baby is how much your lifestyle and appetite changes. Use these guidelines as a starting point, the main thing is to eat a variety of healthy foods and keep your water intake up.
Eat mostly whole grains and high-fibre cereals. One serve might be any one of these options:
About 75 g from a variety of different coloured vegetables, for example:
About 150g of a wide selection of fruits, for example:
Mostly reduced fat products, such as:
Lean meats and poultry, fish, eggs, tofu, nuts, seed, legumes/beans, for example:
More from other food groups or unsaturated spreads and oils or discretionary foods
This may sound like a lot of food, but you’ll be surprised at how much you end up eating while breastfeeding. And it’s important to remember that even though your baby is now with you in the world, you are still their main source of food. So you need to be eating the right nutrients to give them the best start at life.
Important Notice Thanks for reading our blog. We hope you found this information interesting.
• The World Health Organisation recommends that breastfeeding is best for your baby.
• Having a balanced diet when breastfeeding is also important. Baby formulas should only be used after you’ve sought advice from a doctor or health practitioner.
• A decision not to breastfeed can be difficult to reverse and introducing partial bottle feeding will reduce the supply of breast milk. It is also wise to consider the cost of infant formula.
• If you use infant formula, all preparation and feeding instructions must be followed as per the manufacturer’s instructions. This is important for your baby’s health.