Why is Folic Acid So Essential in Your Diet
Folic acid and folate is a B group vitamin that’s essential for healthy growth and development. Folate occurs naturally in ...
Read MoreImportant notice to customers — product packaging changesLearn More
NEW FOOD PACKAGING IN STORE NOW
From August 2018, customers will notice our rebranded food packaging start to appear on shelf in all major stockists.
We are excited to announce our new packaging will start to appear on shelf from August 2018. This transition to new packaging will occur over a number of months. During this time there will be a mix of current and new packaging on shelf.
There are no major changes to these products, in some instances there is a small name change or slight recipe improvement, see below for the full details.
Products purchased via the website will be delivered to customers in our old packaging until the end of October. From November, products ordered from the website will be delivered in the new packaging.
Please note, our Infant Formula packaging will not be rebranded until later in 2019.
For any questions, connect with our team of accredited practising Dietitians on +61 3 6332 9200
Product name changes
The importance of a high-quality diet during pregnancy can impact significantly on the health of mother and baby. Did you know that evidence shows us better maternal diet quality during pregnancy has a positive association with child neurodevelopment, particularly around cognitive development.
The majority of pregnant women in Australia perceive their diets to be healthy yet they do not consume the recommended daily servings from the Five Food Groups. A healthy and good quality diet during pregnancy is made up of a variety of nutrient rich foods.
Evidence has shown that poor quality diets can negatively impact on children’s behaviours such as aggression, hyperactivity or conduct problems which can ultimately impact on long term learning capacity.1-5
Only 20% of the population meets the recommended Omega 3 fatty acid intake and only 10% of women of childbearing age meet the recommended docosahexaenoic acid (DHA) intake. Fish and seafood are by far the richest sources of omega 3 including DHA.6-7
Increasing omega-3 (DHA) intake during pregnancy, either through supplementation or in foods, may reduce the incidence of preterm birth (before 37 weeks) and there may be less chance of having a baby with a low birthweight. Longer pregnancy/longer gestational period has been associated with a reduction in neurodevelopmental delay in offspring in addition to a reduced risk of developing cardiometabolic conditions later in life.6-7
Furthermore, it has been found that maternal DHA status in pregnancy was found to be positively associated with infants’ problem-solving skills at 12 months.8
Further studies have also shown the benefits of consuming Omega 3 fatty acids during pregnancy as a mean to help lower the onset of perinatal depression (PND) which is experienced by between 6.5-12.9% of women at different trimesters of pregnancy. The consequences of PND include difficulty to perform usual activities, failure to seek perinatal care, inadequate diet, the abuse of tobacco, alcohol, and other harmful substances, the risk of self-harm or suicide, and adverse effects on foetal growth, infant temperament, and later behaviours in childhood.9
All advice is general in nature. Please consult a healthcare professional to see if this advice is right for you.z