Important notice to customers — product packaging changesLearn More


From August 2018, customers will notice our rebranded food packaging start to appear on shelf in all major stockists.

  • CURRENT Packaging
  • new Packaging

We are excited to announce our new packaging will start to appear on shelf from August 2018. This transition to new packaging will occur over a number of months. During this time there will be a mix of current and new packaging on shelf.

There are no major changes to these products, in some instances there is a small name change or slight recipe improvement, see below for the full details.

Products purchased via the website will be delivered to customers in our old packaging until the end of October. From November, products ordered from the website will be delivered in the new packaging.

Please note, our Infant Formula packaging will not be rebranded until later in 2019.

For any questions, connect with our team of accredited practising Dietitians on +61 3 6332 9200

Product name changes

  • Cereal Name Changes
  • CURRENT Packaging Organic Baby Rice
  • NEW Packaging Organic Rice with Prebiotic (GOS) Note: Our Baby Rice recipe has been upgraded to now include GOS Prebiotic
  • CURRENT Packaging Organic Vanilla Rice Custard
  • NEW Packaging Organic Milk & Vanilla Baby Rice
  • CURRENT Packaging Organic Apple & Cinnamon Porridge
  • NEW Packaging Organic Apple & Cinnamon Baby Porridge
  • Ready To Serve Name Changes
  • CURRENT Packaging Organic Banana, Pear & Mango
  • New Packaging Organic Banana, Pear, Apple & Mango
  • CURRENT Packaging Organic Mango, Blueberry & Apple
  • New Packaging Organic Blueberry, Mango & Apple
  • CURRENT Packaging Organic Peach & Apple
  • New Packaging Organic Grape, Apple & Peach
  • CURRENT Packaging Organic Pumpkin & Tomato Risotto
  • New Packaging Organic Pumpkin, Sweet Potato & Tomato
  • CURRENT Packaging Organic Broccoli, Beef & Brown Rice
  • New Packaging Organic Beef & Vegetables
  • Note: We have also upgraded some of our RTS recipes to remove added sugars and to remove some of the more complex ingredients that are not required for young children such as Tamari.
  • CURRENT Packaging Organic Milk Rusks Toothiepegs
  • New Packaging Organic Milk Rusks
Home/Nutrition & Recipes/Parenting Tips/Helpful Info/Baby Food Stages On Labels: What Do They Mean?

Baby Food Stages On Labels: What Do They Mean?

Baby food stage labels - what do they mean?

Baby food stage labels – what do they mean exactly? Let us help you navigate the meaning of these labels!

Navigating the world of nutrition can be confusing at the best of times, but when you’re a new, sleep-deprived parent being bombarded with mountains of conflicting information from multiple angles, everything can get a bit overwhelming. In that first year, your baby develops so rapidly that it can be tricky to stay on top of specific nutrient requirements for each stage. Baby food stages on labels are a helpful guide to ensure that the dietary choices you make for bub will support optimal development for their stage. 

12+ months

By 12 months of age your little one can eat with the family, and enjoy a variety of nutritious foods. (1) Meals can be flavoured with herbs and spices, but avoid adding salt or sugar, as these have been shown to have detrimental effects on health, and may encourage a preference for salty and sweet foods later in life. (1) Bellamy’s multi-coloured Veggie Macaroni, with no added sugar or salt, is a great way to add fibre and protein to sauces or soups. From 12 months, children may require smaller meals more often, so it’s handy to have some nutritious and convenient snacks around. Bellamy’s snack range (12+ months), including Pear and Apple Snacks, are made from 100% organic fruit, and contain no added sugar, additives, or preservatives, making them the perfect go-to snack.


1.National Health and Medical Research Council. Infant Feeding Guidelines Information for Health Workers. Canberra: NHMRC; 2012.

  1. Netting MJ, Campbell DE, Koplin JJ, Beck KM, McWilliam V, Dharmage SC, et al. An Australian Consensus on Infant Feeding Guidelines to Prevent Food Allergy: Outcomes From the Australian Infant Feeding Summit. J Allergy Clin Immunol Pract. 2017; 5(6): 1617 – 24. doi: 10.1016/j.jaip.2017.03.013
  1. Medina DA, Pinto F, Ortuzar V, Garrido D. Simulation and modeling of dietary changes in the infant gut microbiome. FEMS microbiology ecology [Internet]. 2018 Sep 1 [cited 2020 May 15];94(9). doi: 10.1093/femsec/fiy140
  1. Nutrition Australia. Infant Nutrition. Southbank; 2008. 
  1. Spill MK, Johns K, Callahan EH, Myra JS, Yat PW, Benjamin-Neelon SE, et al. Repeated exposure to food and food acceptability in infants and toddlers: a systematic review. AM J CLIN NUTR; 109: 978-989. doi:10.1093/ajcn/nqy308

About the author

Brittany Darling is an accredited nutritionist and mother of two, with a special interest in children health, fertility and pregnancy nutrition.

Important Notice to Parents and Guardians

  • Breast milk is the best for babies. The World Health Organisation recommends exclusive breastfeeding for the first six months of life. Unnecessary introduction of bottle feeding or other food and drinks will have a negative impact on breastfeeding. After six months of age, infants should receive age-appropriate foods while breastfeeding continues for up to two years of age or beyond. Consult your doctor before deciding to use infant formula or if you have difficulty breastfeeding.