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Read MoreImportant notice to customers — product packaging changesLearn More
NEW FOOD PACKAGING IN STORE NOW
From August 2018, customers will notice our rebranded food packaging start to appear on shelf in all major stockists.
We are excited to announce our new packaging will start to appear on shelf from August 2018. This transition to new packaging will occur over a number of months. During this time there will be a mix of current and new packaging on shelf.
There are no major changes to these products, in some instances there is a small name change or slight recipe improvement, see below for the full details.
Products purchased via the website will be delivered to customers in our old packaging until the end of October. From November, products ordered from the website will be delivered in the new packaging.
Please note, our Infant Formula packaging will not be rebranded until later in 2019.
For any questions, connect with our team of accredited practising Dietitians on +61 3 6332 9200
Product name changes
The chances are you know that added sugars in the diet are not great for infants and small children – or adults either for that matter! Yet, unless you are extremely fussy with the types and brands of food you are buying and serving to your family, some extra sugars are bound to slip in.
In fact, we know that Aussie kids aged two to five years are getting up to 30 per cent of their daily calories from extra food. These extras are the cakes, muffins, biscuits, snack foods and treats that they should be eating occasionally only – and are all foods packed with added sugars. So, if you are unsure of exactly how much sugar your little one is consuming, it might be time to pay closer attention.
There is a big difference between naturally occurring sugars found in dairy (lactose) and fruit (fructose) and added sugars. Added sugars can come via a range of ingredients including glucose syrup, rice malt syrup, honey, gels and sugar itself. The issue with added sugars is that they are associated with more processed foods in general and are often adding sweet foods to the diet. The sweeter the foods we consume, the more we are likely to want. As such when young children consume overly sweet foods, it programs their palates to seek more sweet food – shifting their dietary preferences away from the nutrient rich vegetables, proteins and dairy which they should be eating.
As a rule of thumb, small children should consume no more than 20g of added sugars in their diet each day. This leaves very little room for processed foods in the diet whatsoever. Foods that commonly add sugars into the diets of small children include biscuits, even plain sweet ones, sauces such as tomato sauce, fruit drinks including juice and cordial, snack bars and treats. Often daily treats of baby muffins, banana bread, chocolates, lollies and cakes pack in 20 to 30g of sugar per serve. It is for this reason that they should be included in the diets of small children at most once each week.
When it comes to checking how much sugar is in your child’s diet, choosing packaged foods which do not list sugar on the nutritional label or ingredients list is a step in the right direction. Another tip is to look for products which contain less than 10g of sugars per 100g, or less than 5g per serve. And of course the less sugar the food contains, the better.
If you are particularly interested in keeping the sugar in your child’s diet low, it might be worth calculating how much they are consuming via a diet program such as ‘My Fitness Pal’. This way, you can check for yourself, as in the below example, how much sugar your child is consuming. Remember, milk and fruit does contain some sugars and these sugars can be included in a healthy diet – however dairy foods should not be flavoured and fruit should be consumer in its natural form to keep the intake of sugars as low as possible.
Typical Kids Diet | Sugars (g) | Low Sugar Diet | Sugars (g) |
Weet-Bix and Sugar |
10g |
Egg on toast or Organic Oats |
0g |
Muesli bar |
5g |
Corn cakes with cheese |
0g |
Fruit juice |
20g |
Water |
0g |
Sandwich |
0g |
Sandwich |
0g |
Fruit |
10g |
Fruit or Fruit Snacks |
10g |
Muffin or banana bread |
25g |
Sushi roll |
5g |
Meat and tomato sauce |
5g |
Meat and low sugar sauce or Broccoli Beef and Brown Rice Baby Food |
<2g |
Potato |
0g |
Potato |
0g |
Peas |
0g |
Peas |
0g |
Ice cream |
20g |
Greek yogurt and berries |
10g |
TOTALS |
95g |
27g* |
*This example includes natural and added sugars.